IBM Watson
Telstra "Codi"
Voice quality ●○○○
Multilingual ●○○○
End-to-end resolution ●○○○
Developer experience ●●○○
Live MVP / Proof of Execution
I did not just write the strategy.
I built the working voice demo.
Try the live voice agent
A live ElevenLabs agent resolving a Qantas-style disruption with client tools, generated UI, seat changes, rebooking, vouchers, and confirmation.
01
Voice
02
Lookup
03
Seat
04
Rebook
05
Voucher
06
Confirm
01 / What I See in ANZ
ElevenLabs has agents, creative tools, dubbing, music, voice cloning, and an API. Where do you start?
Enterprise CX. It's where the FDE team creates the most value because the deployments are complex, bespoke, and high-touch. Creative and API are largely self-serve. CX needs forward-deployed engineers who embed, integrate, and stay. That's the beachhead. Everything else follows once the enterprise relationships exist.
The CX landscape in ANZ today. ElevenLabs doesn't replace existing infrastructure (Amazon Connect, Genesys, Twilio Flex). It adds the voice layer on top. No rip-and-replace.
Google + Tavus
Optus "Sally AI"
Voice quality ●●○○
Multilingual ●●○○
End-to-end resolution ●●○○
Developer experience ●●○○
Amazon Connect
Telstra infra layer
Voice quality ●●○○
Multilingual ●●○○
End-to-end resolution ●●●○
Developer experience ●●●○
ElevenLabs
Deutsche Telekom, Klarna, Revolut
Voice quality ●●●●
Multilingual (70+) ●●●●
End-to-end resolution ●●●○
Developer experience ●●●●
Qualitative assessment based on public documentation, developer reviews, and product testing. Not a scored benchmark.
The Optus opportunity: upgrade the voice layer
Optus has "Sally AI," a digital human built with Tavus for video and Google Gemini for vision. The visual component works. Based on public demos, the voice quality has room to improve. ElevenLabs doesn't replace Tavus (ElevenLabs doesn't do video avatars). It replaces the voice inside Sally. Alternatively, ElevenAgents offers a voice-first approach that may be faster to deploy without the visual complexity. Either path could give ElevenLabs its first ANZ telco reference.
Information Age / ACS, June 2025CX gets us in the door. The full portfolio expands within every account.
ElevenAgents
Conversational voice AI for CX, support, sales. The primary FDE focus. Phone, chat, email, WhatsApp.
ElevenCreative
Voiceovers, dubbing, localisation, sound effects, music. Australian media companies dubbing into Asian languages for regional distribution. Agencies and studios.
Voice API + Scribe
Voice cloning, text-to-speech, speech-to-text. The infrastructure layer that CX platforms, accessibility tools, and edtech products build on.
$0
AU contact centre industry
IBISWorld 2026
IBISWorld 2026
$0
ElevenLabs net new ARR Q1
ElevenLabs LinkedIn
ElevenLabs LinkedIn
0
CUIs reshape support
Gartner
Gartner
High
ROI market for voice AI
Computer Weekly 2026
Computer Weekly 2026
02 / The New GTM Playbook
A new enterprise AI delivery model is emerging. Here's how to lead it in ANZ.
May 4, 2026: Anthropic launched a forward-deployed services company
Backed by Blackstone, Goldman Sachs, and Hellman & Friedman. Purpose: deploy Claude directly into enterprise operations with hands-on engineering teams. OpenAI is making similar moves. The industry is converging on one insight: selling APIs isn't enough. As AI shifts from chat boxes to natural voice interfaces, the winners will not just have better models. They will know how to deploy them into real customer workflows.
Source: anthropic.com/news, May 2026ElevenLabs has the best voice models in the world. The question is how to deliver them. I'd run three motions simultaneously:
01
FDE Direct
Build end-to-end for strategic accounts. Embed with customer engineering. Own the relationship. This is the highest-value motion and the hardest to scale.
02
Platform Partners
CX platforms (Lorikeet, Sierra, Intercom) use ElevenLabs as voice infrastructure. One partnership distributes across all their customers. Scales without FDE headcount.
03
System Integrators
Government and large regulated enterprise through Accenture, Deloitte, PwC. They handle procurement and compliance. ElevenLabs provides the technology and training.
My job as Deployment Strategist Lead is knowing which motion to run for which customer. Click each motion above to see the deal journey.
How the three motions feed each other
The FDE win creates the case study that unlocks everything else. That's why it comes first.
The team I'd build
Three hires. Each maps to a GTM motion. Here's my filter.
FILTER
What I screen for (in order)
Show me something you built unprompted
Comfortable when requirements change mid-sprint
Can explain API latency to a CFO
Ships a prototype before writing a spec
What I don't screen for: degree type, years of experience, previous job titles. The AI space changes too fast for people who need stable ground.
HIRE 1 / WEEK 4
Solutions Engineer
Demos to a CTO at 10am. Writes the integration code by 3pm. Sends the follow-up proposal by 6pm. This person IS the pre-sales motion. They make the product feel inevitable.
Maps to
FDE DirectDay 1 task
Build the Qantas demoInterview: "Here's a fake enterprise. Build a demo in 2 hours."
HIRE 2 / WEEK 6
Deployment Engineer
Embeds with the customer's engineering team for 2-4 weeks. Integrates ElevenLabs into their contact centre, CRM, and ticketing. Stays until it's production-stable. Writes the runbook that means they never need to call us again.
Maps to
FDE DirectDay 1 task
Scope Qantas integrationInterview: "Walk me through the messiest integration you've shipped."
HIRE 3 / MONTH 3
Partner Engineer
Technical relationship owner for CX platform partners. Helps Lorikeet, Sierra, Intercom integrate ElevenLabs voice into their products. Runs enablement. Troubleshoots. Owns partner satisfaction. One person who unlocks dozens of deployments.
Maps to
Platform PartnersDay 1 task
Map partner API gapsInterview: "A partner's integration broke their customer's checkout. What do you do?"
03 / My Target List
Five conversations. Week one.
01
Qantas
Flight disruption. Airline voice AI can absorb 50K concurrent callers during cancellation events. Qantas is the brand everyone knows.
Lead
02
Optus
Voice layer upgrade for Sally AI. Already experimenting. Faster procurement than Telstra.
Displacement
03
CBA
Fraud alerts, disputes. Klarna and Revolut already customers. CBA is AU's largest digital bank.
Klarna Parallel
04
Probe CX
Major AU BPO and market-share leader. One deal = dozens of end-clients. TELUS Digital already proves the pattern.
Multiplier
05
Service NSW
Progressive state gov. Ukraine agentic gov case study. This is the local proof of that thesis.
Gov Pilot
How I'd sell it
This is the tool I'd walk into a first customer meeting with. Built on ElevenLabs' real pricing.
500,000
8 min
3 min
$45
40%
$0
Estimated annual savings (AUD)
$0
Human cost/interaction
$0
ElevenLabs cost/interaction
0
Agent hours freed/yr
$0
Annual ElevenLabs spend
ElevenLabs cost breakdown per automated call:
$0
Voice AI
$0.12 USD/min
$0.12 USD/min
$0
LLM pass-through
~20% markup
~20% markup
$0
Telephony
~$0.02 USD/min
~$0.02 USD/min
Based on ElevenLabs self-serve list pricing (Scale/Business tiers). Enterprise pricing is custom and likely lower. Model is illustrative. Sources: elevenlabs.io/pricing, pxlpeak.com benchmarks, Twilio SIP rates.
What I'd show the customer beyond cost savings
0
Structured data points/yr
Intent, sentiment, resolution paths
Intent, sentiment, resolution paths
$0
Upsell revenue/yr
2% conversion, $15 avg value
2% conversion, $15 avg value
0
Customers now reachable
23% use non-English at home
23% use non-English at home
$0
Retention value/yr
5pt NPS lift from faster resolution
5pt NPS lift from faster resolution
04 / Why Me
What this role requires. What I bring.
Relocating to Sydney. Available for in-office 3+ days and ANZ customer travel.
Ship voice AI to enterprise
6 voice/avatar agents in production
OpenAI Realtime, HeyGen, Twilio, ElevenLabs API. Built a Twilio voice agent from a client's pain. It became the platform entry point.
Build the ANZ team from zero
49 people hired across 4 continents
I hire people who can show they can do the thing over credentials. People comfortable in ambiguity who connect tech to business without over-engineering.
Influence C-suite decisions
Primary advisor to executives across 5 countries
Presented solution architectures and ROI models that directly influenced enterprise procurement decisions. Negotiated and closed deals including an acquisition.
Navigate regulated enterprise
Healthcare, maritime, financial services
ISO 27001, PII pipelines (Presidio), data sovereignty architecture. Designed and deployed across AU, Middle East, SE Asia.
Operate as a co-founder
Built from zero three times
Xibon AI: zero to acquisition. Warp: zero to $900K. Strategia: zero to 5-country operations.
Build and ship fast
This strategy artifact + live MVP
I researched the ANZ market, built the thesis, and shipped a working ElevenLabs voice demo with client tools and generated UI. That's how I'd operate in the role.